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How We Invest Money

Money and Investing doesn't have to be complicated.

It is very easy, and very tempting to focus on the markets, investment returns, the economy or the performance of individual funds. This may overlook the principals that we believe can give you the best chance of success.

Our principles rest on a simple idea:

Focus on what you can control

Goals

Our belief is that no money can be invested without knowing what the end goal is. We always create a lifestyle financial plan and establish your clear individual personal goals and objectives. Any money can then be invested to support those goals, we review these goals and investments on a regular basis.

Diversification

No doubt you have heard there's no reward without risk. That's as true with investing as it is with anything else in life. You can't control what happens in the markets. Invest in a globally diversified portfolio of equities and bonds, getting the balance right for you.

Cost

Minimise Cost - You can't control the market, but you can control how much you pay to invest. Minimising costs can play a key role in helping you achieve your goals.

Discipline

Maintain perspective and long-term discipline - Investing evokes emotion that can disrupt the plans of even the most sophisticated investors. But you can counter with discipline and a long-term perspective. This can help you keep your plan, we review and monitor keeping you on track. Our belief backed by evidence is a strategy of buy and hold as this is long-term investing.

What is investment risk?

In investing, risk refers to the possibility of an investment falling in value. As a rule, investments that have a higher level of risk usually have the potential to deliver a higher rate of return, but they also have the potential of a higher rate of loss.

The plan leads, the investment follows.

Investment management is a commodity. Financial planning is where the real value lies. That's the way we invest money exists only in service of the financial plan.

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Within 30 minutes we can get to know you - your situation, goals and needs - then we can summarise how we can help you persue true lifestyle wealth.

Life Planning Ltd (registered number 11827257)

Life Planning Ltd. is authorised and regulated by the Financial Conduct Authority (No. 963468). Life Planning Services. provides non-regulated lifestyle financial planning and estate planning services.

The Financial Ombudsman Services (FOS) is an agency for arbitrating on unresolved disputed between regulated firms and their clients.

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as financial, tax or legal advice. Please consult financial, legal or tax professionals for specific information regarding your individual situation. The opinions expressed and the material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.

Additional information about Life Planning and its planners is also available online at the FCA's register.